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Thursday, September 18 • 3:25pm - 4:00pm
Mobilizing Patient Engagement: How Smartphone Apps Fit Into Your Digital Strategy
MPROVE HEALTH

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Smartphones and mobile apps offer an unrivalled opportunity to improve patient engagement in order to drive improved outcomes.  This session will discuss lessons learned from award -winning app development programs. Learn how mobile apps can fit into your digital strategy and the key steps to ensure success, including:

  • Knowing the difference between a patient-centric design and a “pharma-centric” design
  • Easy ways to collect actual patient feedback about an app concept
  • How Pharma apps can stand out relative to other apps in the same disease
  • category
  • “Can’t Miss” and “Must Avoid” aspects of app development
  • How smartphone apps fit into your digital strategy

Denis Curtin, Chief Scientific Officer, MPROVE HEALTH

Jeff Lee, CEO, MPROVE HEALTH

Speakers
DC

Denis Curtin

Chief Scientific Officer, mProve Health
Denis Curtin’s current role is Chief Scientific Officer for mProve Health, a technology company specializing in mobile application and text based solutions for clinical research and commercial healthcare.  Experience includes: twenty years of pharmaceutical industry roles in drug... Read More →
JL

Jeff Lee

CEO, mProve Health
Jeff is Founder of mProve Health, his 4th entrepreneurial venture.  After a decade of experience in the mobile industry, with clients ranging from HBO/Disney/Fox to Barack Obama, Mr Lee formed mProve  to leverage mobile technologies in the clinical research field. Omniscience... Read More →

Thursday September 18, 2014 3:25pm - 4:00pm PDT
Hyatt at The Bellevue 200 South Broad Street Philadelphia, PA 19102
  General Sessions