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TBA • General Sessions Day 1: Thursday, September 18, 2014
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8:00am • Registration, Continental Breakfast, & Networking
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8:30am • Chairperson’s Welcome & Speed Networking: Get To Know Your Fellow Attendees And Their Social Media And Marketing Challenges
DIGITAS HEALTH & MINT COLLECTIVE, LLC
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9:15am • Managing Social Media Chatter in Clinical Research – A Joint Venture: “Speak Out, But Speak Smart”
ELI LILLY
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9:50am • Deciphering The New FDA Guidances On Social Media And Practical Insights To Help You Get Approval
ADHERENT HEALTH
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10:25am • Morning Refreshments & Networking Break
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10:45am • INTERACTIVE PANEL SESSION: The 5 Keys to Creating Highly-Trusted, Sharable Content: A LIVE Patient Panel
WEGO HEALTH, IBD Health Activist , Breast Cancer Health Activist & Diabetes Health Activist
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11:30am • The Challenge of Marketing In A Multi-Screen, Multi-Channel Age
OGILVY COMMONHEALTH WORLDWIDE
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12:05pm • Complimentary Buffet Lunch and IMS Health demo
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1:30pm • Social Media & Multi-Channeling Marketing For Pharma Challenges & Solutions: Benchmark with your Peers
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2:00pm • The 10 Things You Need to Do to Make Your Content Sing
MINT COLLECTIVE, LLC
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2:35pm • Afternoon Refreshment & Networking Break
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2:50pm • How To Detect Adverse Events in Social Media and Unstructured Data
IMS HEALTH
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3:25pm • Mobilizing Patient Engagement: How Smartphone Apps Fit Into Your Digital Strategy
MPROVE HEALTH
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4:00pm • How Two Pharma Companies Successfully Partnered with Patient Social Networks
MYHEALTHTEAMS
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4:35pm • Social Media and Regulation: How I Learned to Stop Worrying and Love the FDA
ADHERENT HEALTH
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5:10pm • Day One Wrap Up & Closing Remarks
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5:15pm • Networking Reception: Please Join Us!
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7:00pm • Dinner Dine Around: Reservations Are Booked!
